Coast Highway Corridor Study

Coast Highway Corridor Study Getting You Where You Want to Go              
In 2009, the City of Oceanside adopted the Coast Highway Vision and Strategic Plan. This plan serves as a blueprint for the revitalization and enhancement of the Coast Highway corridor between Harbor Drive in the north and Buena Vista Lagoon in the south. The Vision and Strategic Plan includes several recommendations to transform Coast Highway from an auto-oriented thoroughfare into a “complete street” that serves all modes of transportation from automobiles to pedestrians to bicyclists and transit vehicles.
The City of Oceanside is now embarking on an effort to study and begin the design process for the street enhancements and changes proposed as part of the Vision and Strategic Plan. This effort, called the Coast Highway Corridor Study, will assess existing and future transportation conditions along the corridor and on surrounding streets in order to identify the preferred approach to implementing the recommendations contained in the Coast Highway Vision and Strategic Plan. 

The study effort will focus on assessing projects that are consistent with the Vision and Strategic Plan and address the needs of the community through:

1. Improving pedestrian and bicycle infrastructure with a focus on safety and comfort
2. Enhancing access to transit
3. Modifying the roadway with improvements such as roundabouts to improve traffic flow
4. Improving parking access to businesses along the corridor
5. Encouraging economic development through improvements in mobility and the public streetscape                                      



The Project Study Area

of the community to receive feedback on issues and concerns in the corridor and initial thoughts on what types of improvements the community would like to see. Following the gathering of this input, the project team will move forward with the development of project alternatives. Once a solid set of project alternatives is developed, additional community engagement will take place to receive feedback on the alternatives developed. The project team will then fine tune the alternatives and present the results of the alternatives evaluation to the community. This effort will lead to the identification of a preferred alternative for the corridor.

Throughout this effort, a project steering committee comprised of engaged community stakeholders representing a variety of interests, will be meeting on an on-going basis providing more frequent input to the project team. Once a preferred alternative has been determined, the project team will develop conceptual engineering plans and prepare an environmental impact report for the project. The planning, design, and environmental phases of the project are anticipated to be completed in less than two years.

Connected and Informed

See the Hyperlink for the August 19, 2019 Council Workshop Report to view the Coast Highway Corridor Study Actions. 

Throughout the study, community meetings will be held to give participants an opportunity to share their thoughts on opportunities, issues, and concerns related to transportation and mobility in the corridor. As a member of the Oceanside community and user of Coast Highway, your input will be critical to the success of this project. Please make sure to sign up to receive project updates by emailing us at


The Coast Highway Study area encompasses approximately 485 acres of land, a three-mile stretch of the Coast Highway from Harbor Drive in the north to the Buena Vista Lagoon in the south. It is divided into four Planning Areas: the North Coast Highway area around the San Luis Rey River, stretching from Harbor Drive to Windward Way; from Windward Way to Seagaze Drive (former Redevelopment Area); the Mid Coast Highway Area, between Seagaze Drive and Oceanside Boulevard; and the South Coast Highway area from Oceanside Boulevard to the Buena Vista Lagoon.

Project Activities and Schedule What Lies Ahead...

City, stakeholders and advocates have been advancing a vision for Coast Highway which transforms the street from “just another arterial” into a binding seam that captures the vibrancy and character of the surrounding community and imbues the corridor with a distinctive character.

Much work has been done to prepare the corridor for this transformation. Most significantly, there is an understanding to substantially revolutionize the auto oriented four-lane road into a very different type of street; one that is designed to serve a much wider diversity of transportation modes and will entice a new and broader cross-section of economic investment.

Community engagement will be a critical component throughout the Study. The project kicks off with engagement




Contact Information

Project Contact:
John Amberson-

Last Updated 1/27/14